Turn It Around with “Go for No! Book” by Richard Fenton and Andrea Waltz

Anybody who has ever been in sales knows that the word “No” is a killer. It’s a death rap for any sales professional. However Richard Fenton and Andrea Waltz don’t think so. They have taken this word “No” and turned it into a positive. They teach sales representatives to take this word and turn it around to use it to increase their confidence and get started on the way to success. Actually looking out for rejection goes against the sales grain but these two experts have made rejection an empowering experience in the book “Go for No! Book.”

Time is of essential value and these two know it better than anyone. Other experts and books teach sales reps to overcome rejection or tolerate it however this pair does the opposite. They teach you to seek out the word “No” and turn it into a positive. This way seeking out “No” becomes an essential part of success. Some sales representatives take “No” to heart and try to avoid hearing it. They also go down in terms of sales performance. They get scared and make fewer contacts. Fewer contacts mean fewer sales in the world of sales. In the case of this pair you actually seek this word and you can read about it in their “Go for No! Book.”

That’s not all. Not only are Richard Fenton and Andrea Waltz famous leadership and motivational speakers, they are also the founders of a group called the “Courage Crafters.” They say that they are not different from other people. They however have a different perspective when it comes to the word “No.” They utilize it as a ladder to success. Andrea Waltz became the youngest ever General Manager in the company “Lenscrafters” and started her very own training company at the age of twenty four. On the other hand Richard Fenton while still at high school was running a restaurant. He won several awards for speaking and was adjudged the top front-line salesperson in the respected clothing company where he worked.

The coming together of these two fearless and highly inspired leaders has given birth to many new ideas and methods. People who have acted on their advice have reaped success. They do a lot of public speaking in front of groups as big as five hundred to as small as fifty. They have a unique training program that gives people courage training and transforms sales for many individuals and companies.

This book “Go for No! Book” is different from the other motivational programs that offer people money back guarantees. Their take on this is that they cannot give guarantees because they have no idea what exactly a sales team will or will not do. However their book itself is full of common sense, builds courage and takes a different look at “No.” If the sales representative had the confidence to turn every contact into a sale the final results would be fantastic. Every sales manager knows that. This book does exactly that. Through this book “Go for No! Book,” Richard Fenton and Andrea Waltz can make any team, manager or salesperson look at the word “No” and turn it into a positive and put them on the road to success.